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Logo for PARKEN Sport & Entertainment on a blue background with a white name and an orange arch above.

Parken Sport & Entertainment A/S is a leading Danish experience group uniting elite sports, entertainment, and real estate management. Its business spans from F.C. Copenhagen and the national stadium, Parken, to the Lalandia holiday resorts and commercial real estate leasing.

Through these iconic brands, the company forms a strong foundation in the Danish experience economy.

Yield

  • Future-proof ERP system
  • Project delivered in half the time and half the price
  • Large annual savings on Microsoft update subscriptions

Future-proof standardized ERP solution

Parken had received an upgrade offer from another consultancy. When they heard about the collaboration their subsidiary had with Corpital, they requested an offer. To their delight, Corpital was able to deliver a proposal that halved the price of the original offer due to Corpital's agile approach to projects.

Parken's existing NAV license was also entangled in a complex license structure. Corpital helped Parken through several struggles with Microsoft before finally succeeding in adapting the license to Parken's needs. As a result, Parken saved a significant amount of money annually on ongoing costs (approx. half price).

Happy spectators in a stadium cheering and clapping with their hands in the air.

We were positively surprised that the project costs could be reduced so significantly. Corpital was good at identifying areas where we ourselves could help bring the costs down.

Parken Sport & Entertainment

Parken managed data conversion themselves

Instead of upgrading and converting the old ERP system, it was decided to implement a new and more standardized system to further optimize the entire process.

Parken chose to handle the cleaning and importing of data into the new NAV themselves. This went very well—of course, with expert instruction and guidance from Corpital. This also allowed Parken to keep the number of hours down.

"Corpital started by implementing a standard ERP solution. We reviewed all processes and jointly assessed whether new standard logic could replace the same needs. In the end, only a few modifications were developed for the new solution."

Wooden blocks with the letters "E R P" placed on top of a laptop next to a calculator and financial graphs.

Templates replaced costly development hours

Parken and Corpital also decided to save valuable development hours related to developing their own templates, e.g., sales invoices, sales credit memos, reminders, and account statements.

Based on standard templates, Parken reviewed its needs and specified minimal layout adjustments. The advantage of using standard document templates was that they were already adjusted to common Danish conditions. From these templates, several different document layouts could be created, which could be called from the same NAV accounting system.

Exterior of Parken stadium in Copenhagen with F.C. København banners and Megastore on a sunny day with blue sky.

Emphasis on training to anchor the solution in the organization

Corpital offers three types of user training (knowledge transfer, super-user training, and workshops).

In general, we have very good experience with a "train-the-trainer" process. Here, selected super-users are trained, and the rest of the organization is subsequently trained by the super-users as needed. This way, knowledge and ownership are anchored within the organization.

Parken already had fundamentally good NAV knowledge, so the focus was placed on the new user interface and new functionality in the solution. The training was conducted in Parken's test environment, so the training took place with relevant data examples.

Distant view of Parken stadium seen across Fælledparken's green lawn under an overcast sky.

Corpital was truly skilled at asking the right questions, challenging us, and we collaborated on identifying what could elevate our business. We now have a technologically strong platform that is being utilized to a much greater extent in our organization. Furthermore, the anchoring through super-user training was a truly positive bonus to a good process.

Parken Sport & Entertainment

References

We have done it for others. We can do it for you.

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